Why are testimonials so good for business? Small businesses need all the marketing and content opportunities they can, and a great testimonial can provide powerful persuasion - it is the ultimate non-selling sell. Find out how to get great testimonials, how to ask and where to use testimonials for maximum impact.

As small business owners we are used to finding solutions to challenges we didn’t even know existed. being armed with a strategic plan is great, but how do you make smart strategic decisions in your business? How do you evaluation potential solutions to issues that were never on your plan in the first place? And how do you know the idea you select is the smartest one for your business? Read our blog for a very simple tool to help.

Wondering how to create a business strategy? Not sure how to create a business plan? Before you start your planning for 2022, read our blog that takes you through the five growth stones that will provide a simple, robust foundation for business growth.

One of the most powerful growth questions you can ask is: How can I stand out? Understanding your difference as a business and putting your ‘stand out’ into your brand story will engage audiences, help them understand why they should chose you and attract more of the right customers to your business. This blog shows you how to work through this growth question.

Are you leaving your brand experience to chance? Designing a great brand experience can be such an asset for small businesses, but how do you create relevant, on-brand experiences with every touchpoint your audience has with your brand?

Do you ask the Growth Questions in your business? The set of 5 powerful questions can help you pinpoint he precise area of your business that is ripe for growth, and give you ways to create potential growth ideas.

Innovation. The preserve of big businesses and big budgets? Absolutely not. Small business are in a great place to create innovation, and here is a creative approach to help you mine your business for innovative ideas.

Are you one for discounting the notion of discounting? Or do you embrace the opportunities a discount could bring to your business? We talk approaches, trap doors and discount strategies.

Whatever we think of our brand is meaningless - it’s what our customers and prospects think that counts. Jodie Newman explains how we need to leave the room to get perspective.

How do you stay creative? Jodie Newman explains a technique that introduces a random agent to keep your thinking fresh.

Good businesses are fuelled by good ideas, but it’s difficult to keep the ideas coming when you’re at the sharp end of running a business. Jodie Newman explains how to find clarity.